Sticky Fudge is a very special kids clothing store that specialises in vintage inspired, timeless clothes for little boys and girls. Naturally they wanted that olden-world feel to be captured in their first retail store in the Tyger Valley Shopping Centre.
The shop front was inspired by old steel factory windows that I paneled using a combination of antique reeded and frosted glass, complemented by the letterbox signage at the top.
Inside I echoed the intricacy and vintage feel of the clothing by using tongue and groove paneling, traditional moulded joinery, reclaimed wood, brass hooks and other detail elements usually associated with timelessness.
Kids clothing tends to be small and that meant designing the in-store displays to suite the tiny sizes. I used a mix of flat surfaces to lay out outfits, styled mannequins, hooks for jackets hats, scarves and other items as well as little drawers with glass windows.
The design of the clothing gives one a sense of nostalgia with its intricate detailing and detailed fabrics. To compliment this I asked graphic designer Esti le Roux to design Delft inspired custom tiles – a feature that really brings the vintage theme together.